NaChé Cosmetics
photography + video
[esc]
no lip service, just great lipstick.
NaChé Cosmetics desired an elevated beauty campaign, focusing on striking visuals featuring models highlighting their lipstick collection. Our approach aimed to capture sophistication and allure through thoughtfully crafted editorial content. Our carefully selected models were not just faces but ambassadors embodying the spirit of the NaChé Cosmetics brand, bringing to life the irresistible charm and vibrancy of the lipstick collection. We wanted the campaign to do more than promote products—we needed to create a stunningly bold and glossy visual narrative that would resonate with their target audience. By providing our services, we were able to empower a brand that empowers darker-skinned consumers in their pursuit of the perfect and complementary lipstick shade.
services
Photo + Video
[esc]
no lip service, just great lipstick.
NaChé Cosmetics desired an elevated beauty campaign, focusing on striking visuals featuring models highlighting their lipstick collection. Our approach aimed to capture sophistication and allure through thoughtfully crafted editorial content. Our carefully selected models were not just faces but ambassadors embodying the spirit of the NaChé Cosmetics brand, bringing to life the irresistible charm and vibrancy of the lipstick collection. We wanted the campaign to do more than promote products—we needed to create a stunningly bold and glossy visual narrative that would resonate with their target audience. By providing our services, we were able to empower a brand that empowers darker-skinned consumers in their pursuit of the perfect and complementary lipstick shade.
services
Photo + Video
Additionally, NaChé Cosmetics needed refreshed product images to enhance the visual aesthetics of their website and strengthen their promotional efforts.
[shift]
NaChé Cosmetics is a true inclusive beauty brand dedicated to meeting the makeup needs of dark-skinned beauties. NaChé Cosmetics offers an array of liquid matte lipsticks for effortless wear.
[ESC] has a strong passion for storytelling. We understood the importance of NaChé Thompson, the creator of NaChé Cosmetics, connecting with her future customers and sharing the genuine motivation behind her brand. To foster this connection, we produced and edited this brand video.
[cmd]
Since the launch of our campaign, NaChé Cosmetics has commanded the attention of Good Day LA and Emoir Magazine.
the process
What sets [ESC] apart is our ability to handle every aspect of production, from pre to post, all under one roof. Our dedicated team consists of trusted photographers, videographers, makeup artists, hairstylists, and wardrobe stylists, working together to transform our clients’ visions into reality.
NaChé knew she wanted ultra-glossy visuals but required our assistance in scouting an ideal shooting location, securing models who embodied her brand’s essence, and establishing a color scheme for both attire and backdrop that wouldn’t detract from the central aim: showcasing her vibrant lipstick shades.
Below is a summary of the services we provided NaChé Cosmetics for this campaign:
-
- Pre-Production: mood board, location scouting and booking, call sheet/shot list, model casting, wardrobe styling
- Production: photography, filming, creative direction, makeup
- Post-Production: photo retouching, video editing
